30+second+commercial

=The five techniques are:= - problem/solution - this technique can be useful when the customer is frusturated by the current outdated product they have - sex - attracts the gender audience that is targeted to buy the project - interesting characters - gives the customer an easily recognizable object or person to identify with that endorses the product - exaggeration - an often comical technique used to show how absolutely awesome and necessary it is to have this product - personification - a less in-your-face type of comical technique that brings the product to life

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Concept statement The product I'm going to advertise is the HB pencil Target audience: Students, office workers Marketing strategy: Show how the pencil is superior to the pen Who: Me, What: The pencil, When: During school, Where: At school Treatment: Show the defects of the pen (ie erasing, refill ink, etc...), then show that the pencil can do all that stuff